What is Lenticular?
Lenticular 3D graphics is the process whereby you add dimension and/or motion to a static 2D printed piece. “Lenticular” means “pertaining to lenses”, and the plastic lens creates the illusion of dimension in depth imaging. Placing the special lens over a 2D print allows the eye to simultaneously view alternating sections of multiple images.
Lenticular 3D images do not require any special equipment to view, and can be used in many types of installations and uses. You can utilize Lenticular imaging in many different print applications such as In-Store Retail Displays, Outdoor Graphics, Transit Advertising, Posters, Direct mail and virtually most any printed material.
How It Works
The lens is a sheet of Poly Resin material that has grooves on one side. The grooves and ridges are actually lenticules which focus your sight on different parts of the underlying picture. The image is printed on reverse (smooth side) of the grooves and ridges in alternating lines of image “A” and image ”B”. The effect is achieved when you walk from side to side of the display or by tilting a hand held printed piece up, down, left, or right.
What is electroluminescent (EL) lighting?
Electroluminescence is the conversion of electrical energy into light energy by the activation of a dielectric (non-conductive substance) phosphor, with an alternating current. Basically, there are two electrode layers in the sandwich and a layer of phosphor in between them. It’s the phosphor that makes the light when it glows as the electricity goes through it as it passes from one electrode layer to the other.
EL technology has been around for a while (since the 1930’s), but only in recent years has the technology and the quality of materials improved to the point where it is now viable and quite feasible for application in the sign industry.
We use EL technology to add illumination and animation to printed graphics. EL competes directly with neon and fluorescent backlit, but surpasses both in performance, ease of use, flexibility of application.
Animated EL Signage
Similar to neon signage, EL can provide animation – the appearance of movement within a static, graphic or shape. However, unlike neon, EL provides the ability to do complex animation sequences within a high-resolution image.
Similar to fluorescent backlit, EL can backlight a high-resolution image. Fluorescent, however, cannot provide animation and it requires heavy infrastructure in the form of a light box. EL is paper-thin (about the thickness of a laminated restaurant menu), throws virtually no heat, and is lightweight as well as impact and vibration-resistant
Animated EL Advantages
- Uniform surface illumination of complex shapes
- Thin, flexible and lightweight (as thin as 0.12mm)
- Low power consumption (approximately 6 watts per sq ft)
- Very low heat generation (as the phosphor converts almost all of its energy to light)
- Vibration and impact resistant